Thursday 28 August 2008

Effective Advertising

Anyone who works in advertising must dream of an advert so compelling that passers by stop and look at it, to give the advert undivided attention for long enough to read the text and take in the message. Here, Ed P. posts in a dockside advert by Linden Homes that did just that. Stopped him walking up the pavement to look at the ad.

Admittedly, the main reason he stopped going along Gasferry Road was that he was trying to push a small child along in a pushchair, and the Linden Homes house marketing signage prevented him from proceeding safely on the pavement. Stopping was the only option, followed only by pushing the pushchair out through parked cars and continuing along the road, the road that provides the sole pedestrian route through this part of the Bristol City Docks. But from an advertising perspective it worked! He read the sign. He took a photo. He emailed it to us and now we've stuck it online. That is success!

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