sport: it's about sponsorship and consumption, not participation

While out looking for early evening customers of our "discreet adult entertainment" portfolio, we were disappointed to see that Ashton Court was "out of play" this weekend, on account of a 12 hour mountain bike race.

These people have to recognise that actually participating in sport is not what the sponsors of major events such as the Euro2012 cup or the london olympics actually want.
  
Every pair of buttocks on a saddle is one less arse in front of a TV, watching advertisers, getting ideas of which new consumer goods to buy.
  

Consumer purchases are the key to kickstarting the economy, and these people, by cycling for 12 hours a day, are not doing their bit